BIG COUNTRY 93.1 XXFM

Place Category: Marketing & Media

  • Profile

    Big Country 93.1 FM is “The Country Music you love, the information you need”!  Our wildly successful format targets an affluent, adult 25-54 demographic with premier artists of today like Lady Antebellum, Keith Urban, Taylor Swift, Tim McGraw, Zac Brown Band, Carrie Underwood, Brad Paisley, Miranda Lambert, Jason Aldean and Toby Keith.  We also feature a choice selection of first class gold from established artists Alabama, Reba, Garth Brooks, George Strait, Alan Jackson and Brooks & Dunn.  Big Country is the radio news leader and go to station in the region and has been keeping it real,  keeping it country since 1979.  Big Country is a Peace Country Proud division of the Jim Pattison Broadcast Group.

    The city of Grande Prairie is located  456 kilometers northwest of  Edmonton, 90 kilometers east of the BC border.  Geographically this is great for retail!  Grande Prairie is the metropolitan service center for the Peace Country Region, one of  Canada’s most promising regions. As the hub for this region, Grande  Prairie contains an abundance of both renewable and non-renewable resources ranging from agriculture, oil and natural gas,  forestry and is showing rapid growth in the tourism industry.  Grande Prairie has recently been listed as the #1 entrepreneurial city in Canada.  Our population is hovering just above 50,000 and 80,000 including the County of Grande Prairie.  We draw on a trade area of 250,000 people.