February 2013


Grande Prairie Regional Tourism Association


2013 AVIP Conference is coming to Grande Prairie!

We are ecstatic to announce that the 2013 Alberta Visitor Information Providers (AVIP) Conference will be held in Grande Prairie this September.  This is an excellent opportunity to showcase what the Grande Prairie Region has to offer as representatives from visitor centres all over the province will be attending.  This will be the first time the conference has been held in the north and we can't wait to have the attendees experience our northern hospitality!

This is the perfect chance to exhibit your product or service to the province of Alberta.  Start thinking now about what you can contribute to help make this the most amazing AVIP Conference ever.  Tours?  Discounts?  Entertainment?  Sponsorship of a portion (eg. lunch or supper) of the event?  The possibilities are endless!  Let's show them how spectacular Northern Alberta is!  We will have more details and information as the event draws closer.  In the meantime, if you have questions or want to sign on as a contributor, please contact Ainsley Lamontagne at 780-532-7688 or info@gptourism.ca.

Segmentation, Targeting & Positioning Workshop
February 19, 2013


Take a more targeted approach to your marketing.  Profile who your customers are.  Describe how your product is unique and learn how you can create an engaging experience for your customers.  Examine the perception your customers have of your product and what you can do to change or reinforce that perception.  With this information you will be able to interact with your customers in a more effective way that may result in more sales for you. This no charge workshop will take place from 12:00 to 4:30pm at Centre 2000 and lunch will be provided. Please call 780-539-7688 or go straight to the industry website to register: http://industry.travelalberta.com/Events/Workshops/Event.aspx?id={3D1F1E9A-415D-4FDA-9919-46AD150AF27E}

2013 Spring Showcase

Once again we will be participating in the Spring Showcase in Edmonton.  This event is designed to deliver product knowledge and customer service training to front-line Visitor Information Centre (VIC) staff, supervisors, managers and volunteers from across Alberta. This year the event is being held May 6-8, 2013 at the Radisson Hotel Edmonton South.  We will be there as both exhibitors and consumers.  Our summer staff will be there for training and to learn about attractions and services in other regions.  We will have our own booth in which we will be displaying all the fantastic information about the Grande Prairie Region.  We would love to have your information and promotional items to take with us to help promote your business!

Travel Alberta Speaker Series
February 21, 2013

The Business Of Awesome (and UnAwesome)  This talk, by Scott Stratten, from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It is about the authentic touch and the ability to connect technology with engagement to the level of Awesome. It includes case studies of successful businesses that gained exposure through being awesome and effective. This talk provides actionable tools enabling audience members to apply concepts immediately to their own businesses. The flip side; The Business Of UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.  Space is limited!  Register online before February 20, 2013.

Hosted by Travel Alberta
Bonus:   The First 95 Registrants will receive a FREE copy of Scott Stratten’s newest release The Book of Business Awesome
Speaker Series Event
Date:   February 21, 2013
Agenda:   Keynote 9:00 to 11:00 a.m. MST
Cost:   $25
Location:   Webinar login information will be forwarded a few days prior to this session.
Registration:   Confirmation will be forwarded via email once your registration is received.

Upcoming Events & Trade Shows   

Here are some of the upcoming events we will be hosting or attending to promote the Grande Prairie Region.  Mark these dates on your calendar.  Again, please bring us your information so we may display it for you!

April 27 - Alberta Summer Travel Show   Edmonton, AB
May 6-8 - Spring Showcase & Training   Edmonton, AB
May 10-12 - 30th Annual Yellowknife Chamber of Commerce Trade Show
June 5 - Tourism Operators' Meet & Greet BBQ
October 4-6 - Grande Prairie Fall Home & Leisure Show
October 19-20 - Travel Alberta Industry Conference (TAIC)
November 25-28 - Canada's West Marketplace


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