February 2013

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Grande Prairie Regional Tourism Association

Newsletter


Segmentation, Targeting & Positioning Workshop
Tuesday, February 19th, 2013 12:00 p.m. - 4:15 p.m.
Centre 2000, Community Foundation Boardroom (upstairs)
11330 – 106 Street, Grande Prairie
Take a more targeted approach to your marketing. Profile who your customers are. Describe how your product is unique and learn how you can create an engaging experience for your customers. Examine the perception your customers have of your product and what you can do to change or reinforce that perception. With this information you’ll be able to interact with your customers in a more effective way that may result in more sales for you.
Presenters:
Don Wilson, Travel Alberta Industry Relations Manager, North
This workshop will cover best practices and how you could apply them:
 Segmentation
 Research Your Customer
 EQ Segments
 Targeting
 Positioning
To secure your spot, please register by February 13, 2013
Email Louise@gptourism.ca to register
Free Lunch Provided
 


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