September 2013


Grande Prairie Regional Tourism Association

Northern Region Collaborative Tourism Workshops

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Northern Region Collaborative Tourism Workshops

Alberta Tourism, Parks and Recreation, Enterprise and Advanced
Education, and Travel Alberta are pleased to invite you to a workshop
providing you the opportunity to meet with government staff responsible for
growing tourism through each of their identified business plans.
The workshop will offer presentations that will provide specific information
on Alberta Tourism‘s future directions, the demand for rural vacation
experiences, Travel Alberta marketing strategies and a tourism inventory
of NW Alberta. A series of engaging round tables will follow to identify
opportunities and ways in which your organization can collaborate to grow
tourism in your region.

Event: Grande Prairie Workshop
Date: Wednesday October 9, 2013
Time: 10:00 AM - 2:00 PM
Pomeroy Hotel & Conference Centre
11633 - 100th Street
Grande Prairie, AB

Register now as seating is limited!

RSVP: eleanor.fulton@gov.ab.ca or (780) 427-6544

Tourism in Alberta attracts millions of visitors each year, employs nearly
139,000 people and contributes more than $7.8 billion to our economy.
Alberta Tourism, Parks and Recreation’s mandate is to ensure Alberta
continues to grow as a competitive tourism destination. The Destination
Management Branch, host of this Workshop, has a lead role in this
mandate and is accountable for developing and expanding Alberta’s
tourism products.

Your Role:
As knowledgeable staff, operators and business owners of the agencies
and organizations that represent the tourism industry in this region, we
need and value your efforts in the development of a coordinated and
collaborative partnership to grow tourism. The workshop will provide an
understanding of how you can play a role.

Purpose / Benefits of the Collaboration:
-To support the vision for Alberta Tourism’s future directions;
Innovative leadership, a flourishing unified industry, travelerfocused
authentic experiences, creating prosperity in Alberta.
-To support Entrepreneurship and Regional Development;
Alberta fosters sustainable economic growth throughout the
province by actively engaging with industry and communities
on regional economic development initiatives.
-To support Travel Alberta’s role;
Drive demand for Alberta products and experiences to our
customers and align our major tourism partners to grow tourism
revenue for the province.
This collaborative leadership initiative will focus our industry on preserving
and enhancing the quality of our existing tourism experiences. It will direct
our industry collectively on creating new and enhanced tourism
experiences, creating packages, improving hospitality, and growing or
enhancing destination areas in Northern Alberta.

Structure of the Workshop:
Networking & Coffee 9:30 - 10:00
Introduction 10:00 - 10:10
Alberta Tourism’s Future Directions 10:10 - 10:25
Demand for Rural Vacation Experiences 10:25 - 10:40
Tourism Inventory 10:40 - 11:05
Tourism Marketing 11:05 - 11:30
Lunch (provided) 11:30 - Noon
Growth Opportunities - Round Table
Marketing Noon - 12:50
Product Development 12:55 - 1:45
Summary and Next Steps 1:45 - 2:00


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