Staff
Executive Director
Jasmin Greavett
A serendipitous chain of events brought Jasmin to join the GPRTA as Executive Director in January 2025. She quickly settled into her role and strives to apply her years of experience in both the non-profit and public sectors to grow the capacity of the GPRTA, its members, and the Grande Prairie regional tourism industry to new heights.
A native of friendly Manitoba, Jasmin’s love for travel has taken her from the Yukon to Ontario, throughout much of the United States and Mexico, across Central America, and to Greece, Turkey, Taiwan and the Philippines. But it was Grande Prairie she chose to call home in 2009. Since then, her family has grown from a party of 1 to a party of 4 (and their dog, Bella).
Jasmin’s a fair-weather creature who enjoys the diverse opportunities for camping, concerts, and outdoor recreation in the area. She’s frequently found by or on the water with a paddle, ski rope or fishing rod in her hand.
Visitor Services Travel Counsellor
Threza Schlenkrich
Originally from Calgary, Threza has called Grande Prairie home for 16 years. She is the newest member of the team at GPRTA. She brings with her previous experience in museums, arenas and recreation facilities in the area, having a flair for the arts, music, health and wellness.
Threza is excited to expand upon her customer service forte to travel. An adventurous traveller herself, one year she drove to and lived in Mexico for 5 months.
Working also for the County of Grande Prairie, in the Spring/summer season, she brings a community BBQ to events to serve public functions, discovering many hidden gems in the Peace Country and meeting a variety of people from all walks of life. She has enjoyed a wide variety of activities, places and events in the Peace Country because of her love of travel and the arts. Being a farm girl at heart, she has found northern Alberta preferable to the big city life she had in Calgary.
At home she loves to garden, babysit grandkids, attend art shows and live music, play piano and write songs. You may have seen her performing at public events around the area.
With much enthusiasm Threza joins the team GPRTA team. She is happy to help people explore and discover the rich and diverse area we live in, finding things to do for sports, community, beauty, culture, entertainment, quiet nature, travel and everything in between.
Member Engagement & Development Officer
Marley Heitrich
Born and raised in the Peace Region, Marley is proud to call Grande Prairie home. Her adventurous spirit has taken her as far north as the Yukon and Northwest Territories, and even across the ocean to Australia, where she spent seven months working on a cattle and sheep farm.
These days, Marley and her family of four enjoy exploring closer to home, uncovering the hidden gems throughout the region. Whether it’s playing sports or spending time outdoors, they love staying active and making the most of every season.
Though new to the GPRTA team, Marley brings with her a lifetime of experience exploring the local tourism scene, along with several years of working closely with local businesses in a variety of roles. Her deep-rooted passion for the region makes her a valuable addition to the team.
Administrative Coordinator
Joanne Peckham
Originally from the Ottawa Valley, Joanne has lived across Alberta and moved to Grande Prairie 8 years ago, quickly falling in love with the region’s opportunities, community spirit, and beauty. She brings extensive experience in management, customer service, marketing, content creation, and governance. Joanne has served as Chamber of Commerce Manager in Athabasca, owned and operated a radio station for 10 years, and completed two terms as a town councillor. She is also a co-founder of the Magnificent River Rats festival.
Joanne is a proud grandmother of four and an active volunteer with Swan City Rotary, the Chamber, local community kitchen initiatives, Victim Services, and the Art Gallery board. She is thrilled to be back with GPRTA and looks forward to welcoming members and visitors alike.
Communications and Media Relations Officer
Janelle Friend
Janelle brings a creative and community-driven spirit to her role with Grande Prairie Regional Tourism. With a background in digital marketing, media, and photography, she is passionate about telling the stories that connect people to place and celebrating the unique character of Northern Alberta.
Originally from Saskatchewan, Janelle has called Grande Prairie home for over 10 years. Over the past decade, she has helped businesses, organizations, and individuals share their stories through compelling visuals and strategic communications. Combining hands-on creative experience, extensive regional travel, and formal training, she supports tourism initiatives, community engagement, and regional promotion.
Known for her collaborative energy and genuine approach, Janelle values local voices and believes tourism is about more than destinations and is focused on celebrating the people who make communities thrive.