About Us

Grande Prairie Regional Tourism Association

An ambassador for the Grande Prairie Region and is the visible voice for the industry. Grande Prairie Regional Tourism Association (GPRTA) is a non-profit marketing organization funded by partnership fees, memberships, marketing programs and fundraising initiatives.

GPRTA is dedicated to increasing local business revenue by promoting the Grande Prairie area through every possible marketing avenue and is continually seeking new opportunities to showcase the region.

We are a tourism destination marketing organization (DMO) working in conjunction with Travel Alberta as a Tourism Destination Region (TDR) helping promote tourism by negotiating and investing in marketing programs and partnership proposals.

Our VISION

Grande Prairie Regional Tourism Association captures the pride and passion of our people, our natural settings, our diverse history, and our innovative industry, to lead our members and region in offering distinct experiences to travelers and residents establishing Grande Prairie & Region as a destination.

Our Mission

Grande Prairie Regional Tourism Association is a champion for regional tourism that will engage in marketing, advocacy and educational activities.

Municipalities

Learn about the diverse communities that make up the Grande Prairie region and their unique offerings for visitors.

Visitor Guide

Download the latest guide to plan your stay and make the most of your time in Grande Prairie.

Board Members

Meet the dedicated individuals leading our tourism initiatives and shaping the future of visitor experiences.

Board Members

Brian Grant

President. CEO, Grande Prairie Airport

Paulette Butler

Vice President. General Manager, Sandman Hotel

Kate Potter

SECRETARY - TREASURER. mayor, town of sexsmith

Sandi Neville

Past President. General Manager of Delta Hotel & Grand Inn and Residence

Kreg Alde

Owner, Broken Tine Orchard

Dave Anderson

President BuckWild

Grant Berg

Councillor, City of Grande Prairie

Renee Charbonneau

Executive Director, Canadian Motorcycle Tourism Association

Tyke Longmore

Councillor, Town of Beaverlodge

Rebecca Ketchum

Councillor, Town of Wembley

Shirley Klatt

COUNCILLOR, WARD 5 SADDLE HILLS COUNTY

Linden Roberts

EXECUTIVE DIRECTOR, PHILIP J. CURRIE DINOSAUR MUSEUM

Lisa Schenck

General Manager, Motel 6

Ken Wittig

Councillor, Town of Valleyview

Brian Peterson

Councillor, Division 7 County of Grande Prairie

Paul Bailey

Councillor, MD of Greenview

Staff

Jasmin Greavett

Executive Director

Erna Moon

Bookkeeper

Marley Heitrich

Member Engagement & Development

Janelle Friend

Communications & Media Relations

Branden Krystal

Visitor Services Travel Counsellor

Andrea Holscher

Marketing Manager

Joanne Peckham

Administrative Coordinator & Visitor Information Services Lead

Get in touch

Get in touch with our team to learn more about visiting Grande Prairie or to get assistance with your travel plans.

Contact Form

#unforgettableNWAB

We basically had the lake to ourselves. The vehicles in the parking lot were long gone when we got back to the truck. #musreaulake #northernalberta #pelicankayak #UnforgettableNWAB
Northwest Alberta is full of amazing hiking spots—whether it’s a quick trail or a big adventure, there’s always more to explore. This World Health Day, take a step towards better health, and get outside for your next adventure at www.gptourism.ca 🥾

#AlbertaHiking #UnforgettableNWAB #OutdoorAdventure #NorthwestAlberta
In Northwest Alberta, agriculture is at the heart of who we are—from our first pioneer settlers to the thriving farming communities across the region. This spring, celebrate our agricultural heritage at these local events:

🌱 April 11, 2026 – 2nd Annual Spring & Homesteading Showcase @ Besanson Community Centre
🐓 April 18, 2026 – Craft & Critter Sale @ Beaverlodge & District Ag Society
🌾 April 24–26, 2026 – Peace Regional 4-H Rally @ Teepee Creek

Plan your visit and learn more about the Grande Prairie Region at www.gptourism.ca.

#UnforgettableNWAB #Agriculture #CommunityEvents #GPTourism
🎶✨ December is filled with live music and festive performances across Grande Prairie!

Here's several upcoming shows that you don't want to miss!

🎺 Grande Prairie Symphonic Wind Ensemble Concert (gpmusicsociety)
📅 Dec 6 | 7:30–9:30pm
📍 Douglas J. Cardinal Performing Arts Centre

🎄 gpct_childrenstheatre Christmas Spectacular
📅 Dec 6 | 6:00–8:00pm
📍 KMSC Law Performing Arts Theatre

🎤 torrancemusik – Live at latitude55gp
📅 Dec 18 | 7:00–8:00pm
📍 Latitude 55 Distillery & Lounge

🎸 Six String Sergeant at betterthanfreds
📅 Dec 19–20 | 8pm
📍 Better Than Fred’s

Whether you’re planning a night out with friends or looking for seasonal entertainment, Grande Prairie’s live arts scene has you covered all month long.

#GPTourism #NorthwestAlberta #UnforgettableNWAB
⭐️ Operator Feature - Hornbrook Hollow's Funhouse hornbrook_hollows_funhouse ⛳️ 

Fun for all ages, fully accessible, and packed with excitement, Hornbrook Hollow's Funhouse is Grande Prairie's one and only UV Glow Mini Golf Facility!

A range of activities that are perfect for:
🎉  Birthday parties
👨‍👩‍👧‍👦 Family outings
❤️ Date nights
🏫  School field trips
🤝  Team building

Check out hornbrook_hollows_funhouse for more information!

#GrandePrairieAlberta #UnforgettableNWAB #Toursim #VisitGrandePrairie #hornbrookhollow #minigolf