About Us

Grande Prairie Regional Tourism Association

An ambassador for the Grande Prairie Region and is the visible voice for the industry. Grande Prairie Regional Tourism Association (GPRTA) is a non-profit marketing organization funded by partnership fees, memberships, marketing programs and fundraising initiatives.

GPRTA is dedicated to increasing local business revenue by promoting the Grande Prairie area through every possible marketing avenue and is continually seeking new opportunities to showcase the region.

We are a tourism destination marketing organization (DMO) working in conjunction with Travel Alberta as a Tourism Destination Region (TDR) helping promote tourism by negotiating and investing in marketing programs and partnership proposals.

Our VISION

Grande Prairie Regional Tourism Association captures the pride and passion of our people, our natural settings, our diverse history, and our innovative industry, to lead our members and region in offering distinct experiences to travelers and residents establishing Grande Prairie & Region as a destination.

Our Mission

Grande Prairie Regional Tourism Association is a champion for regional tourism that will engage in marketing, advocacy and educational activities.

Municipalities

Learn about the diverse communities that make up the Grande Prairie region and their unique offerings for visitors.

Visitor Guide

Download the latest guide to plan your stay and make the most of your time in Grande Prairie.

Board Members

Meet the dedicated individuals leading our tourism initiatives and shaping the future of visitor experiences.

Board Members

Brian Grant

President. CEO, Grande Prairie Airport

Paulette Butler

Vice President. General Manager, Sandman Hotel

Kate Potter

SECRETARY - TREASURER. mayor, town of sexsmith

Sandi Neville

Past President. General Manager of Delta Hotel & Grand West Inn

Kreg Alde

Owner, Broken Tine Orchard

Dave Anderson

President BuckWild

Grant Berg

Councillor, City of Grande Prairie

Renee Charbonneau

Executive Director, Canadian Motorcycle Tourism Association

Tyke Longmore

Councillor, Town of Beaverlodge

Rebecca Ketchum

Councillor, Town of Wembley

Shirley Klatt

COUNCILLOR, WARD 5 SADDLE HILLS COUNTY

Linden Roberts

EXECUTIVE DIRECTOR, PHILIP J. CURRIE DINOSAUR MUSEUM

Lisa Schenck

General Manager, Motel 6

Ken Wittig

Councillor, Town of Valleyview

Brian Peterson

Councillor, Division 7 County of Grande Prairie

Paul Bailey

Councillor, MD of Greenview

Staff

Jasmin Greavett

Executive Director

Erna Moon

Bookkeeper

Marley Heitrich

Member Engagement & Development

Janelle Friend

Communications & Media Relations

Branden Krystal

Visitor Services Travel Counsellor

Andrea Holscher

Marketing Manager

Joanne Peckham

Administrative Coordinator & Visitor Information Services Lead

Get in touch

Get in touch with our team to learn more about visiting Grande Prairie or to get assistance with your travel plans.

Contact Form

#unforgettableNWAB

🌞 HELLO, SUNSHINE! 🌼
This weekend is bringing serious spring vibes to the Grande Prairie region — and we’re here for it! With warm temps in the forecast and blue skies overhead, it's the perfect time to shake off winter and explore.

Whether you’re looking for outdoor fun, live music, arts, or sports — we’ve rounded up everything you need to make the most of the season 👇

🌿 Top Things To Do This Spring – From hiking and birdwatching to patio season and local road trips, our latest blog has your spring bucket list:
👉 www.gptourism.ca/regions/top-things-to-do-spring

📅 April Events Are ON!
🎭 Live performances
🎨 New art exhibits
🏒 Curling championships & Storm playoff hockey
🎶 Concerts + recitals
👉 Full lineup: www.gptourism.ca/events

✨ So whether you're soaking up sunshine on your favourite trail or planning a fun night out — this weekend is yours to get out and explore.

📸 Tag us in your adventures using #GPTourism!

#unforgettableNWAB
Making a trip to northwest Alberta this winter? Make sure to tag #UnforgettableNWAB so we can feature your photos! From snowy landscapes to warm indoor escapes, show us how you’re embracing the magic of our winter destination.

#NorthwesternAlberta #DiscoverOurRegion #TravelNWAB
🎶✨ December is filled with live music and festive performances across Grande Prairie!

Here's several upcoming shows that you don't want to miss!

🎺 Grande Prairie Symphonic Wind Ensemble Concert (gpmusicsociety)
📅 Dec 6 | 7:30–9:30pm
📍 Douglas J. Cardinal Performing Arts Centre

🎄 gpct_childrenstheatre Christmas Spectacular
📅 Dec 6 | 6:00–8:00pm
📍 KMSC Law Performing Arts Theatre

🎤 torrancemusik – Live at latitude55gp
📅 Dec 18 | 7:00–8:00pm
📍 Latitude 55 Distillery & Lounge

🎸 Six String Sergeant at betterthanfreds
📅 Dec 19–20 | 8pm
📍 Better Than Fred’s

Whether you’re planning a night out with friends or looking for seasonal entertainment, Grande Prairie’s live arts scene has you covered all month long.

#GPTourism #NorthwestAlberta #UnforgettableNWAB
❄️🌲 Winter in Grande Prairie is made for adventure. Snowshoeing through frosty trails is just one of many ways to enjoy the outdoors this season. From peaceful walks under snow-covered trees to skating or skiing, there’s no shortage of ways to make the most of winter. Grab your shades, breathe in the crisp air, and explore our northern backyard.

#GrandePrairie #NorthernAlberta #UnforgettableNWAB #VisitGrandePrairie
Do you know why Grande Prairie is called Swan City? It is because it’s home to these magnificent birds, and there’s no better place to see them than at Crystal Lake. Take a peaceful stroll along the trails, enjoy the serene lake views, and watch the swans glide gracefully across the water – a truly magical local experience!

Follow GPRTA for more destination inspiration!

Have you ever seen a swan here in Grande Prairie?

#SwanCity
#GPTourism 
#YourNextAdventureGP
#ExploreMoreGP
#VisitGrandePrairie
#DiscoverGrandePrairie
#ExploreGrandePrairie
#UnforgettableNWAB
In the spirit of the iconic "Jerk", Steve Martin: "The new Visitor Guides are here! The new Visitor Guides are here! IYKY

The 2025 #GPTourism Visitor Guide is your ultimate key to exploring everything that makes our region unforgettable. 

🌲 Hidden trails 🍽️ Local food stops 🎭 Unique events 🦖 Iconic museums 🛶 Outdoor escapes
Whatever triggers your inner "travel bug" our guide will help you bring the adventure to life!!

Grab your copy at Centre 2000 or browse it online at gptourism.ca!

Tag us when you hit the road with your guide in hand!

#GPTourism #unforgettableNWAB
🦉 Fun Fact: Snowy Owls Love Northwest Alberta!

If you’ve spotted a flash of white wings across the winter landscape, you’re not imagining things. Snowy owls regularly visit our region.

Here's why our northern prairies are perfect for these stunning Arctic birds:

❄️ Born for the cold: Snowy owls thrive in wide-open, snowy environments, and our northern prairies match their Arctic habitat.

🐭 Plenty of prey: With abundant voles, mice, and small mammals, our area provides plenty of food for these snowy visitors.

🌬️ Open landscapes: Fields and farmland give them the perfect hunting grounds to spot prey from far away.

🧭 Irruption visitors: Some winters, snowy owls travel farther south when Arctic food supplies are low, bringing more of them to our region.

#NorthwesternAlberta #UnforgettableNWAB #DiscoverOurRegion #SnowyOwls