Tourism in Northwestern Alberta continues to create new opportunities for businesses, communities, and industry partners. Recognized by Travel Alberta as part of the Northern Rockies Tourism Development Zone (TDZ), an area identified for its strong tourism growth potential, the region is well positioned to attract investment, strengthen visitor experiences, and expand its visitor economy. From funding programs and market research to marketing initiatives and industry resources, this page is designed to help tourism operators make informed decisions and capitalize on these opportunities.
Members can also discover tools, initiatives, and programs that help them make the most of their GPRTA membership while supporting business growth and regional collaboration.
The Northern Sky Corridor has established five Working Groups to advance priority tourism initiatives across the region. These implementation-focused groups bring together subject-matter experts, tourism organizations, municipalities, Indigenous governments, businesses, and partners to turn strategic pillars into action, reporting progress against key initiatives to the Corridor’s Stewardship Council.
These Working Groups are actively recruiting members from throughout the region. If you have expertise, capacity, or interest in contributing to any of the initiatives below, we encourage you to reach out directly to the relevant Working Group Chair (#3 is highlighted because we don’t have a chair for that yet but have used Jasmin as a placeholder in the interim so make sure you include that note I’ve added).
The Five Working Groups
Chaired by Renee Fehr, Indigenous Tourism Alberta renee@indigenoustourismalberta.ca
Focused on supporting Indigenous participation in tourism training and entrepreneurship, amplifying funding awareness for capacity building, and promoting Indigenous protocol across the corridor.
Chaired by Tammy Brauer, Mighty Peace Tourism admin@mightypeace.comAdvancing investment readiness for the Adventure Base Camp in Peace River and coordinating a Northern Sky Festival Calendar across the region.
(This group is currently seeking a Chair. If you’re interested in stepping into this role or want to learn more, please reach out to Shelley Grollmuss with Explore Edmonton – sgrollmuss@exploreedmonton.com in the interim.)
Focused on advocating for an RV terminus in Yellowknife, developing an RV itinerary with Fraserway RV, aligning visitor information services, upgrading visitor site safety and wayfinding, and strengthening transportation access across the corridor.
Chaired by Kathleen Rukavina, Mackenzie Frontier Tourist Association producer@longsleeve.ca
Identifying target investors and events and supporting investment readiness for signature accommodation projects including the Signature Wellness Stay in Edmonton and the High Level Boreal Retreat.
Chaired by Jasmin Greavett, Grande Prairie Regional Tourism Association director@gptourism.ca
Raising awareness of grants and funding programs, promoting the corridor as investment-ready, and supporting tourism businesses in packaging opportunities and building online presence.
Explore funding programs, training opportunities, and partnerships designed to help tourism businesses launch, expand, and enhance their visitor experiences.
Increase visibility for your business through regional marketing initiatives, advertising opportunities, and industry events designed to connect with potential visitors.
Looking to support a funding application, build a business case, or better understand tourism opportunities in the region? These reports, studies, and research resources can help inform planning, investment decisions, and future tourism development.
Destination Marketing Funds, provided by participating hotel and accommodation providers, provide funding to organizations and initiatives that support our region’s tourism economy. Explore funding opportunities below.
Tell us you`ve been celebrating Alberta Day... without telling us you`ve been celebrating Alberta Day. 😏
We`ll go first.
You accidentally spent the whole day exploring.
You found a new favourite restaurant.
You took way too many photos.
You started planning your next weekend before this one was over.
That`s the Grande Prairie region for you.
#AlbertaDay #GPTourism #UnforgettableNWAB #TravelAlberta
Somewhere between work, errands, laundry, and "I`ll get outside next weekend"... summer disappears.
Don`t let it.
Grab your bike. Lace up your hikers. Pack a cooler. Nitehawk Year-Round Adventure Park is waiting for you at www.gptourism.ca/sport-recreation
#UnforgettableNWAB #GoNitehawk #MountainBiking #OutdoorAdventure #GPTourism
Next week is your last chance to hop aboard the Rotary Bus Tour for 2026!
The final tours of the season run next Tuesday and Thursday, August 25 & 27, so if you’ve been meaning to check it out, now’s the time to grab a seat.
Tours depart Centre 2000 at 6:30 p.m. returning at 8:00 p.m. Front seat, back seat — doesn’t matter. They’re all good ones on this trip.
To reserve your seat, you must pre-register by stopping by the Visitor Information Centre at Centre 2000 or calling us at 780-539-7688 to add your name to the sign-up list. Open 7 days a week until 4:30 p.m.
Learn more at https://gptourism.ca/things-to-do/events-festivals/
#GPRotaryBusTour #UnforgettableNWAB #GPTourism #BusTour #GrandePrairieAlberta
Paper maps had their moment. 🗺️
These days, we`ve done the planning for you.👏
Whether you`re chasing waterfalls, discovering local flavours, or heading out on a scenic drive, our suggested itineraries make exploring Northwestern Alberta easy.
Choose your adventure and start exploring our itineraries at www.gptourism.ca/suggested-itineraries/
#TravelItineraries #UnforgettableNWAB #GPTourism #GrandePrairieRegion #KleskunHills
THINGS WORTH THE DRIVE 🚗✨ | PART 4 | Kleskun Hills
Okay, this one seriously feels like a little piece of the Badlands hiding right here in Northern Alberta. 🤎
📍 Kleskun Hill Natural Area
Just a short drive outside of Grande Prairie, Kleskun Hills is such a fun spot when you want to get outside without committing to a huge adventure. Think rolling hills, unique rock formations, prairie views and trails that are perfect for wandering and exploring. 🥾🌾
It’s one of those places that makes you stop and think, how is this basically in our backyard?!
Pack some water, throw on your runners or hiking shoes and spend an afternoon exploring — and definitely bring your camera because the landscape here is SO good for photos. 📸
✨ Why it’s worth the drive:
The scenery feels completely different from what you normally see around Grande Prairie, it’s easy to turn into a quick little day trip, and there’s plenty to explore without having to travel far.
Have you been to Kleskun Hills before? 👇 Or is this one getting added to your summer list?
Things Worth the Drive — Stop #4 🚗💨
#ExploreLocal #unforgettableNWAB #GrandePrairie #ExploreAlberta AlbertaAdventures ExploreGP PeaceCountry AlbertaHiking LocalAdventure
Don`t take our word for it. Take theirs.
"How have I never heard of this tour?"
"Totally worth it!"
"The guides made the experience."
"Such a great trip!"
"Our family loved it!"
The Secrets of the Wapiti River Float continues to surprise locals and visitors alike. Discover ancient fossils, dinosaur footprints, incredible scenery, and the stories hidden along the Wapiti River—all led by guides who bring the region`s history to life.
Maybe it`s time to see what everyone`s talking about.
Explore more at www.gptourism.ca
#UnforgettableNWAB #PhillipJCurrieDinoMuseum #RiverFloat #WapitiRiver #DinosaurMuseum #GPTourism
If Folk is ruling your mind, head straight to Alberta and become part of Bear Creek Folk Fest 2026. Cheap flight tickets are available on Travolie. Book your first flight before full occupancy. Call us on: +1 844 902 4933
#BearCreekFolkFestival#BCFF2026#MuskoseepiPark#UnforgettableNWAB#GPTourism (Grande Prairie Tourism)#FolkMusic#LiveMusic#musicfestival
You came for the music. You stayed for the experience.
The Bear Creek Folk festival is happening this weekend, August 14–16, and it’s the perfect reason to spend a few days exploring Grande Prairie. 🎶
Enjoy live performances, then explore downtown Grande Prairie with local craft beverages, local cuisine, and relaxing patio stops. Make a weekend of it by experiencing the event, exploring the community, and enjoying everything our vibrant city has to offer.
Learn more at www.gptourism.ca/events-festivals ☀️
#UnforgettableNWAB #BearCreekFolkFestival #MuskoseepiPark #GPTourism
