Industry

Discover how GPRTA’s Destination Development Strategy is shaping the region’s tourism future.

The post-pandemic demand from both international and domestic travellers is creating exciting opportunities for the experiences our region offers now and those we could develop in the future. The Destination Development Strategy lays out a clear plan to make the most of this opportunity over the next five years, helping the region play a strong role in Travel Alberta’s goal to grow Alberta’s visitor economy to $25 billion by 2035.

Woman smiling at a business event

Be Part of Our Community

Joining GPRTA is more than membership. It is about being part of an organization that showcases Northwest Alberta as a must-visit destination. Members receive marketing, networking, and advocacy support to grow their business and share the region’s unique experiences. Supporters help promote the area, connect with the community, and celebrate everything that makes the Grande Prairie region special. Learn more and apply today to become part of the region’s tourism community.

Advertise with Us

Showcase your business with us and connect with visitors across the region. We offer a variety of advertising options designed to highlight your brand and reach your audience.

Download our advertising rate sheet today and get in touch at marketing@gptourism.ca to start sharing your story.

Apply for Funding

Destination Marketing Funds, provided by participating hotel and accommodation providers, provide funding to organizations and initiatives that support our region’s tourism economy. Explore funding opportunities below.

Industry News

Upper Smoky Sub-Regional Development Plan, released November 4, 2025

All-Seasons Resort Act, updated December 10, 2025

Current Job and RFP Opportunities with GPRTA

#unforgettableNWAB

We basically had the lake to ourselves. The vehicles in the parking lot were long gone when we got back to the truck. #musreaulake #northernalberta #pelicankayak #UnforgettableNWAB
🎶✨ December is filled with live music and festive performances across Grande Prairie!

Here's several upcoming shows that you don't want to miss!

🎺 Grande Prairie Symphonic Wind Ensemble Concert (gpmusicsociety)
📅 Dec 6 | 7:30–9:30pm
📍 Douglas J. Cardinal Performing Arts Centre

🎄 gpct_childrenstheatre Christmas Spectacular
📅 Dec 6 | 6:00–8:00pm
📍 KMSC Law Performing Arts Theatre

🎤 torrancemusik – Live at latitude55gp
📅 Dec 18 | 7:00–8:00pm
📍 Latitude 55 Distillery & Lounge

🎸 Six String Sergeant at betterthanfreds
📅 Dec 19–20 | 8pm
📍 Better Than Fred’s

Whether you’re planning a night out with friends or looking for seasonal entertainment, Grande Prairie’s live arts scene has you covered all month long.

#GPTourism #NorthwestAlberta #UnforgettableNWAB
Have you ever explored Sulphur Gates located in the MD of Greenview? What’s the one memory from your visit that sticks with you the most? ⛰️

#GrandeCache #MDOfGreenview #SulpherGates #UnforgettableNWAB
❄️🌲 Winter in Grande Prairie is made for adventure. Snowshoeing through frosty trails is just one of many ways to enjoy the outdoors this season. From peaceful walks under snow-covered trees to skating or skiing, there’s no shortage of ways to make the most of winter. Grab your shades, breathe in the crisp air, and explore our northern backyard.

#GrandePrairie #NorthernAlberta #UnforgettableNWAB #VisitGrandePrairie