Industry Resources

Tourism in Northwestern Alberta continues to create new opportunities for businesses, communities, and industry partners. From funding programs and market research to marketing initiatives and industry resources, this page is designed to help tourism operators strengthen their offerings, make informed decisions, and capitalize on the region’s growing tourism potential.

Northwestern Alberta is entering a new chapter in tourism growth

GPRTA’s Destination Development Strategy was created to help guide the region’s future by identifying the experiences, opportunities, partnerships, and investments that will strengthen the visitor economy and unlock the full potential of the region over the next five years.

Woman smiling at a business event

Advertise with Us

Showcase your business with us and connect with visitors across the region. We offer a variety of advertising options designed to highlight your brand and reach your audience.

Download our advertising rate sheet today and get in touch at marketing@gptourism.ca to start sharing your story.

Apply for Funding

Destination Marketing Funds, provided by participating hotel and accommodation providers, provide funding to organizations and initiatives that support our region’s tourism economy. Explore funding opportunities below.

#unforgettableNWAB

A few days ago the flower trees in Northern Alberta started to show off their beauty. 

It's a short season for the blossoms, but it's a gorgeous one. 🌸

📸 2026

#AppleBlossoms #FlowerTrees #UnforgettableNWAB #SprimgTime
We basically had the lake to ourselves. The vehicles in the parking lot were long gone when we got back to the truck. #musreaulake #northernalberta #pelicankayak #UnforgettableNWAB
Warm summer air, the sound of boots on packed ground, and a weekend that builds its own kind of momentum. 🤠

From July 9 to 12, the tpcreekstampede brings four days in the wild of rodeo action, local tradition, and unforgettable summer experiences. It’s where competition meets community, and where every ride, cheer, and shared moment adds to a story that’s been building for generations.

Mornings start calm, but by the time the arena fills, everything shifts. The crowd leans in, the gates open, and suddenly you’re part of something that feels bigger than the moment itself. 🐎

Plan your weekend adventure at www.gptourism.ca

#UnforgettableNWAB #TeePeeCreekRodeo #GPTourism #RodeoSeason #RodeoWeekend