Tourism in Northwestern Alberta continues to create new opportunities for businesses, communities, and industry partners. Recognized by Travel Alberta as part of the Northern Rockies Tourism Development Zone (TDZ), an area identified for its strong tourism growth potential, the region is well positioned to attract investment, strengthen visitor experiences, and expand its visitor economy. From funding programs and market research to marketing initiatives and industry resources, this page is designed to help tourism operators make informed decisions and capitalize on these opportunities.
Members can also discover tools, initiatives, and programs that help them make the most of their GPRTA membership while supporting business growth and regional collaboration.
The Northern Sky Corridor has established five Working Groups to advance priority tourism initiatives across the region. These implementation-focused groups bring together subject-matter experts, tourism organizations, municipalities, Indigenous governments, businesses, and partners to turn strategic pillars into action, reporting progress against key initiatives to the Corridor’s Stewardship Council.
These Working Groups are actively recruiting members from throughout the region. If you have expertise, capacity, or interest in contributing to any of the initiatives below, we encourage you to reach out directly to the relevant Working Group Chair
The Five Working Groups
Chaired by Renee Fehr, Indigenous Tourism Alberta renee@indigenoustourismalberta.ca
Focused on supporting Indigenous participation in tourism training and entrepreneurship, amplifying funding awareness for capacity building, and promoting Indigenous protocol across the corridor.
Chaired by Tammy Brauer, Mighty Peace Tourism admin@mightypeace.comAdvancing investment readiness for the Adventure Base Camp in Peace River and coordinating a Northern Sky Festival Calendar across the region.
(This group is currently seeking a Chair. If you’re interested in stepping into this role or want to learn more, please reach out to Shelley Grollmuss with Explore Edmonton – sgrollmuss@exploreedmonton.com in the interim.)
Focused on advocating for an RV terminus in Yellowknife, developing an RV itinerary with Fraserway RV, aligning visitor information services, upgrading visitor site safety and wayfinding, and strengthening transportation access across the corridor.
Chaired by Kathleen Rukavina, Mackenzie Frontier Tourist Association producer@longsleeve.ca
Identifying target investors and events and supporting investment readiness for signature accommodation projects including the Signature Wellness Stay in Edmonton and the High Level Boreal Retreat.
Chaired by Jasmin Greavett, Grande Prairie Regional Tourism Association director@gptourism.ca
Raising awareness of grants and funding programs, promoting the corridor as investment-ready, and supporting tourism businesses in packaging opportunities and building online presence.
Explore funding programs, training opportunities, and partnerships designed to help tourism businesses launch, expand, and enhance their visitor experiences.
Increase visibility for your business through regional marketing initiatives, advertising opportunities, and industry events designed to connect with potential visitors.
Looking to support a funding application, build a business case, or better understand tourism opportunities in the region? These reports, studies, and research resources can help inform planning, investment decisions, and future tourism development.
Destination Marketing Funds, provided by participating hotel and accommodation providers, provide funding to organizations and initiatives that support our region’s tourism economy. Explore funding opportunities below.
On October 2, head to Grande Prairie for Oktoberfest of Ale, an evening of local brews, new favourites and a great excuse for a fall getaway.
Skip the round trip. That’s not a getaway—it’s a commute with lederhosen.
Stay at the Sandman Hotel and save 40% on your room rate. Sleep in, grab brunch and spend Saturday exploring Northwestern Alberta. Take your time—you’ve earned more than a one-night stand with Grande Prairie. 😉
To book our stay, go to link in bio.
For event tickets, go to gptourism.ca/events
#UnforgettableNWAB #FestOfAle #RotaryClub #GPTourism #SupportLocal #FallEvents
The Swan City Half Marathon returns to Grande Prairie on September 27, with 21K, 10K, 5K and 1K distances for runners of all ages and abilities.
Coming from out of town? Pick up your race package Saturday, book your stay at the Sandman Hotel for 40% off and wake up ready to run, because your warm-up shouldn’t involve an early-morning highway drive.
After the finish line, grab brunch, explore the trails and enjoy fall in Northwestern Alberta. Your legs may vote for the brunch-first option.
To book your stay at the Sandman Hotel and to register for the marathon, see link in bio.
#SwanCityHalfMarathon #UnforgettableNWAB #GPTourism #GrandePrairie #RaceWeekend #FallInAlberta
“Let’s go camping” isn’t something you hear very often in the fall, but here are a few reasons why you should:
🍂 Fewer crowds
🔥 Better campfire weather
🌌 Dark skies & stargazing (hello Northern Lights!)
🌲 Gorgeous fall scenery
☕ Crisp mornings and coffee in hand + cozy nights
🐛 Fewer bugs (hallelujah)
So grab your tent or RV, some food to BBQ because camping season in the Grande Prairie region is open until October 15!
Learn more about where to camp: https://gptourism.ca/where-to-stay/
#UnforgettableNWAB #Camping #OutdoorActivities #GPTourism #OutdoorAdventure
You know the riders are tough. You know the bulls are unpredictable. What you don’t know is what’s going to happen when they meet.
That’s the PBR Peace Country Invitational. 🤠
Experience the action live on September 26, 2026 and be there when the gates open. Get your tickets today: https://gptourism.ca/things-to-do/events-festivals/
#UnforgettableNWAB #PBRPeaceCountryInvitational #BullRiding #GPTourism #NorthwestAlberta
There is something so special about harvest time in Northwest Alberta. The fields turn golden, the light takes on a warm glow, and there’s that unmistakable feeling that fall is just around the corner. 🌻
Cozy nights and warm days. Corn mazes and sunflower fields. Fresh local flavours, scenic drives and plenty of ways to experience the season are all waiting for you right here in the Grande Prairie region.
Learn more about what fall has in store for you here. Full blog at link in bio
#UnforgettableNWAB #FamilyFriendlyActivities #GPTourism #NorthwestAlberta #Sunflowers #CornMaze
#unforgettableNWAB thanks to Joanne for telling us about the world famous sundial ☺️
#grandeprairie #grandeprairiealberta
Not every adventure requires a lot of planning. Sometimes, all you need to do is check the forecast, grab the essentials, and head out the door to experience the beauty of Northern Alberta. 🥾
Read more on our blog: https://gptourism.ca/2026/07/best-walking-and-hiking-trails-in-northwestern-alberta/
#HikingTrails #WalkingPaths #GPTourism #UnforgettableNWAB #OutdoorAdventure
Millions of years ago, dinosaurs called this place home, and they left plenty behind. 🦖
Walk ancient landscapes, discover real fossils and dinosaur footprints, and explore bonebeds where prehistoric discoveries are still being made.
No time machine required. Just a good pair of shoes and a little curiosity. 🥾
Ready to go farther back?
Explore dinosaur & paleo experiences 👉 https://gptourism.ca/2026/08/dinosaur-paleo-experiences/
#PhilipJCurrieDinosaurMuseum #GrandeCache #DinosaurBonebeds #GoFarther #GPTourism #UnforgettableNWAB
