Tourism in Northwestern Alberta continues to create new opportunities for businesses, communities, and industry partners. Recognized by Travel Alberta as part of the Northern Rockies Tourism Development Zone (TDZ), an area identified for its strong tourism growth potential, the region is well positioned to attract investment, strengthen visitor experiences, and expand its visitor economy. From funding programs and market research to marketing initiatives and industry resources, this page is designed to help tourism operators make informed decisions and capitalize on these opportunities.
Members can also discover tools, initiatives, and programs that help them make the most of their GPRTA membership while supporting business growth and regional collaboration.
The Northern Sky Corridor has established five Working Groups to advance priority tourism initiatives across the region. These implementation-focused groups bring together subject-matter experts, tourism organizations, municipalities, Indigenous governments, businesses, and partners to turn strategic pillars into action, reporting progress against key initiatives to the Corridor’s Stewardship Council.
These Working Groups are actively recruiting members from throughout the region. If you have expertise, capacity, or interest in contributing to any of the initiatives below, we encourage you to reach out directly to the relevant Working Group Chair (#3 is highlighted because we don’t have a chair for that yet but have used Jasmin as a placeholder in the interim so make sure you include that note I’ve added).
The Five Working Groups
Chaired by Renee Fehr, Indigenous Tourism Alberta renee@indigenoustourismalberta.ca
Focused on supporting Indigenous participation in tourism training and entrepreneurship, amplifying funding awareness for capacity building, and promoting Indigenous protocol across the corridor.
Chaired by Tammy Brauer, Mighty Peace Tourism admin@mightypeace.comAdvancing investment readiness for the Adventure Base Camp in Peace River and coordinating a Northern Sky Festival Calendar across the region.
(This group is currently seeking a Chair. If you’re interested in stepping into this role or want to learn more, please reach out to Shelley Grollmuss with Explore Edmonton – sgrollmuss@exploreedmonton.com in the interim.)
Focused on advocating for an RV terminus in Yellowknife, developing an RV itinerary with Fraserway RV, aligning visitor information services, upgrading visitor site safety and wayfinding, and strengthening transportation access across the corridor.
Chaired by Kathleen Rukavina, Mackenzie Frontier Tourist Association producer@longsleeve.ca
Identifying target investors and events and supporting investment readiness for signature accommodation projects including the Signature Wellness Stay in Edmonton and the High Level Boreal Retreat.
Chaired by Jasmin Greavett, Grande Prairie Regional Tourism Association director@gptourism.ca
Raising awareness of grants and funding programs, promoting the corridor as investment-ready, and supporting tourism businesses in packaging opportunities and building online presence.
Explore funding programs, training opportunities, and partnerships designed to help tourism businesses launch, expand, and enhance their visitor experiences.
Increase visibility for your business through regional marketing initiatives, advertising opportunities, and industry events designed to connect with potential visitors.
Looking to support a funding application, build a business case, or better understand tourism opportunities in the region? These reports, studies, and research resources can help inform planning, investment decisions, and future tourism development.
Destination Marketing Funds, provided by participating hotel and accommodation providers, provide funding to organizations and initiatives that support our region’s tourism economy. Explore funding opportunities below.
These blossoms have me buzzing like a little honey bee. 🐝
📸 2026
#BeesOfInstagram #AppleBlossoms #SpringSunshine #Pollinators #UnforgettableNWAB
A few days ago the flower trees in Northern Alberta started to show off their beauty.
It`s a short season for the blossoms, but it`s a gorgeous one. 🌸
📸 2026
#AppleBlossoms #FlowerTrees #UnforgettableNWAB #SprimgTime
A little spring reminder we probably all needed. 🌸
There’s just something about those very first flowers of the year… the kind you have to go looking for. Around the Grande Prairie region, that moment shows up at Kleskun Hills when the crocuses start to bloom.
If you’ve been waiting for a sign to get outside and soak up this late but beautiful spring, this is it. ☀
#KleskunHillsProvicialPark #SpringTime #CrocusFlowers #UnforgettableNWAB
Dust, grit, and heart—Teepee Creek Stampede 2025, where the wild rides on.
#unforgettablenwab
We basically had the lake to ourselves. The vehicles in the parking lot were long gone when we got back to the truck. #musreaulake #northernalberta #pelicankayak #UnforgettableNWAB
Fill your basket, slow your pace, and savour summer in the region. 🍓
July is the perfect time to enjoy U-pick season across the Grande Prairie region. Harvest haskap berries at Broken Tine Orchard or pick strawberries at Country Roads RV Park.
Your summer starts here: www.gptourism.ca 📴
#GPTourism #UnforgettableNWAB #StrawberrySeason #HaskapBerries #UPick
A few more snaps from our day trip to beautiful Dunvegan 😃 We are off to a new spot we`ve never been to this weekend, staying within Alberta, and can`t wait to see something new. Soaking up the last of our summer!
Any guesses where I`m off to next?
#dunveganprovincialpark #travelalberta #explorealberta #gpab #yqu #peacecountry #fairview #unforgettableNWAB #gptourism #dailyviewalberta
