Supporter Members

Invest in a stronger region. Grow a stronger business.

Growth Doesn't Happen by Accident

The strongest regions attract people, investment, talent, events, and opportunity.

Tourism helps make that happen.

The Grande Prairie Regional Tourism Association (GPRTA) works with businesses, municipalities, Travel Alberta and other destination marketing and development agencies to grow visibility, attract visitors and investment, and strengthen Northwestern Alberta as a place people choose to visit, work in, invest in, and build a life in.

When the region grows, business opportunities grow too.

People at an Industry Business Mixer

BE A PART OF WHAT’S GROWING HERE

For many people, a visit is where the relationship begins. Tourism creates opportunities for people to experience Northwestern Alberta firsthand and discover what makes it a great place to live, work, invest, and call home. In fact, 60% of Canadians believe tourism encourages investment in their local economy, while more than half believe tourism attracts new businesses, helps recruit workers, and attracts new residents to their community.

Supporting the GPRTA isn’t a donation. It’s an investment in a stronger market, stronger communities, stronger business opportunities, and a stronger future for Northwestern Alberta.

Tourism's impact extends far beyond visitor spending.

Across Northwestern Alberta and the Northern Rockies Tourism Destination Zone (TDZ), tourism is helping drive economic growth, investment, employment, and regional development.

TOURISM OPPORTUNITY

Projected tourism spending for Northern Rockies region by 2035
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Potential new tourism jobs projects across the Northern Rockies TDZ
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Projected annual tourism growth for the Northern Rockies TDZ
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Of residents said they would welcome visitors into their community
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Planned investment projects across the Grande Prairie–Greenview Corridor
$ 0 B+
regional trade area
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Regional stakeholders engaged in GPRTA strategy work
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Passengers travelled through Grande Prairie Airport in 2024
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Annual retail spending
$ 0 B
Population growth in 2025
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Residents
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Median age
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Tourism’s impact to a growing visitor economy supports local retailers, service providers, trades, professional services, transportation companies, and employers across the region. When more people choose to visit, invest in, or relocate to Northwestern Alberta, the benefits extend throughout the local economy.

That’s why businesses from many different sectors choose to support the GPRTA and invest in the long-term growth of the region.

Reach More Opportunity

More visibility for the region means more customers, more business activity, and more reasons for people to spend time and money here.

Strengthen Workforce Attraction

People are drawn to places that feel vibrant, connected, and full of opportunity. Through destination promotion and event attraction, GPRTA helps bring visitors and attendees into Northwestern Alberta to experience the region firsthand and discover what makes it a great place to live, work, and do business.

Build Regional Momentum

Growth happens faster when businesses work together to strengthen the market we all operate in. Tourism helps generate revenue and supports businesses that create the amenities, experiences, and services that enhance quality of life while supporting long-term economic growth.

Supporting tourism creates impact across the region while providing meaningful opportunities for businesses to participate in and contribute to regional growth.