Industry Insights and Resources

Northwestern Alberta is gaining momentum as a destination shaped by authentic experiences, growing communities, and untapped tourism potential. This page is designed for tourism operators, municipalities, businesses, event organizers, and industry partners looking to stay informed, connected, and engaged in the future of tourism across the region through industry insights, research, opportunities, and resources that support long-term tourism growth.

Northwestern Alberta is entering a new chapter in tourism growth

GPRTA’s Destination Development Strategy was created to help guide the region’s future by identifying the experiences, opportunities, partnerships, and investments that will strengthen the visitor economy and unlock the full potential of the region over the next five years.

Woman smiling at a business event

Advertise with Us

Showcase your business with us and connect with visitors across the region. We offer a variety of advertising options designed to highlight your brand and reach your audience.

Download our advertising rate sheet today and get in touch at marketing@gptourism.ca to start sharing your story.

Apply for Funding

Destination Marketing Funds, provided by participating hotel and accommodation providers, provide funding to organizations and initiatives that support our region’s tourism economy. Explore funding opportunities below.

#unforgettableNWAB

A few days ago the flower trees in Northern Alberta started to show off their beauty. 

It's a short season for the blossoms, but it's a gorgeous one. 🌸

📸 2026

#AppleBlossoms #FlowerTrees #UnforgettableNWAB #SprimgTime
We basically had the lake to ourselves. The vehicles in the parking lot were long gone when we got back to the truck. #musreaulake #northernalberta #pelicankayak #UnforgettableNWAB