Industry Resources

Industry Resources and Opportunities

Tourism in Northwestern Alberta continues to create new opportunities for businesses, communities, and industry partners. From funding programs and market research to marketing initiatives and industry resources, this page is designed to help tourism operators strengthen their offerings, make informed decisions, and capitalize on the region’s growing tourism potential. 

Members can also discover opportunities, tools, and initiatives that help them make the most of their GPRTA membership while supporting business growth and regional collaboration.

Tourism Opportunities in Northwestern Alberta

Projected tourism spending for Northern Rockies region by 2035
0 M
Potential new tourism jobs projects across the Northern Rockies TDZ
0 +
Projected annual tourism growth for the Northern Rockies TDZ
0 %
Of residents said they would welcome visitors into their community
0 %

Regional Market Snapshot

Planned investment projects across the Grande Prairie–Greenview Corridor
$ 0 B+
Regional trade area
0 +
Regional stakeholders engaged in GPRTA strategy work
0 +
Passengers travelled through Grande Prairie Airport in 2024
0 +
Annual retail spending
$ 0 B
Population growth in 2025
0 %
Residents
0 +
Median age
0

Industry Resources

Funding & Opportunities

Explore funding programs, training opportunities, and partnerships designed to help tourism businesses launch, expand, and enhance their visitor experiences.

Increase visibility for your business through regional marketing initiatives, advertising opportunities, and industry events designed to connect with potential visitors.

Access practical tools, templates, and support materials that can help strengthen your tourism business and improve visitor experiences.

  • Tourism toolkits and operator resources
  • Tourism readiness/support materials (packages, checklist etc)
  • Templates, guides, and support documents

Looking to support a funding application, build a business case, or better understand tourism opportunities in the region? These reports, studies, and research resources can help inform planning, investment decisions, and future tourism development.

Advertise with Us

Showcase your business with us and connect with visitors across the region. We offer a variety of advertising options designed to highlight your brand and reach your audience.

Download our advertising rate sheet today and get in touch at marketing@gptourism.ca to start sharing your story.

Apply for Funding

Destination Marketing Funds, provided by participating hotel and accommodation providers, provide funding to organizations and initiatives that support our region’s tourism economy. Explore funding opportunities below.

#unforgettableNWAB

A few days ago the flower trees in Northern Alberta started to show off their beauty. 

It's a short season for the blossoms, but it's a gorgeous one. 🌸

📸 2026

#AppleBlossoms #FlowerTrees #UnforgettableNWAB #SprimgTime
We basically had the lake to ourselves. The vehicles in the parking lot were long gone when we got back to the truck. #musreaulake #northernalberta #pelicankayak #UnforgettableNWAB
Dust in the air, thunder in the distance, and a crowd that knows exactly what they came for. 🐎

From July 1 to 3, the Rio Grande Rodeo brings three days of high-energy competition, local tradition, and that unmistakable summer atmosphere where everything feels a little louder, a little closer, and a lot more alive.

It’s the sound of hooves hitting the arena floor, the pause before a ride begins, and the rush that follows when the gates open. It’s community gathered around shared excitement, stories being made in real time, and a celebration of a way of life that runs deep in the region. 🤠

Make the Rio Grande Rodeo part of your summer plans and discover more local events, attractions, and experiences at gptourism.ca/events. 🐴

#RioGrandeRodeo #UnforgettableNWAB #RodeoSeason #GrandePrairieRegionalTourism
Have you ever explored Sulphur Gates located in the MD of Greenview? What’s the one memory from your visit that sticks with you the most? ⛰️

#GrandeCache #MDOfGreenview #SulpherGates #UnforgettableNWAB