Tourism in Northwestern Alberta continues to create new opportunities for businesses, communities, and industry partners. Recognized by Travel Alberta as part of the Northern Rockies Tourism Development Zone (TDZ), an area identified for its strong tourism growth potential, the region is well positioned to attract investment, strengthen visitor experiences, and expand its visitor economy. From funding programs and market research to marketing initiatives and industry resources, this page is designed to help tourism operators make informed decisions and capitalize on these opportunities.
Members can also discover tools, initiatives, and programs that help them make the most of their GPRTA membership while supporting business growth and regional collaboration.
The Northern Sky Corridor has established five Working Groups to advance priority tourism initiatives across the region. These implementation-focused groups bring together subject-matter experts, tourism organizations, municipalities, Indigenous governments, businesses, and partners to turn strategic pillars into action, reporting progress against key initiatives to the Corridor’s Stewardship Council.
These Working Groups are actively recruiting members from throughout the region. If you have expertise, capacity, or interest in contributing to any of the initiatives below, we encourage you to reach out directly to the relevant Working Group Chair (#3 is highlighted because we don’t have a chair for that yet but have used Jasmin as a placeholder in the interim so make sure you include that note I’ve added).
The Five Working Groups
Chaired by Renee Fehr, Indigenous Tourism Alberta renee@indigenoustourismalberta.ca
Focused on supporting Indigenous participation in tourism training and entrepreneurship, amplifying funding awareness for capacity building, and promoting Indigenous protocol across the corridor.
Chaired by Tammy Brauer, Mighty Peace Tourism admin@mightypeace.comAdvancing investment readiness for the Adventure Base Camp in Peace River and coordinating a Northern Sky Festival Calendar across the region.
(This group is currently seeking a Chair. If you’re interested in stepping into this role or want to learn more, please reach out to Shelley Grollmuss with Explore Edmonton – sgrollmuss@exploreedmonton.com in the interim.)
Focused on advocating for an RV terminus in Yellowknife, developing an RV itinerary with Fraserway RV, aligning visitor information services, upgrading visitor site safety and wayfinding, and strengthening transportation access across the corridor.
Chaired by Kathleen Rukavina, Mackenzie Frontier Tourist Association producer@longsleeve.ca
Identifying target investors and events and supporting investment readiness for signature accommodation projects including the Signature Wellness Stay in Edmonton and the High Level Boreal Retreat.
Chaired by Jasmin Greavett, Grande Prairie Regional Tourism Association director@gptourism.ca
Raising awareness of grants and funding programs, promoting the corridor as investment-ready, and supporting tourism businesses in packaging opportunities and building online presence.
Explore funding programs, training opportunities, and partnerships designed to help tourism businesses launch, expand, and enhance their visitor experiences.
Increase visibility for your business through regional marketing initiatives, advertising opportunities, and industry events designed to connect with potential visitors.
Looking to support a funding application, build a business case, or better understand tourism opportunities in the region? These reports, studies, and research resources can help inform planning, investment decisions, and future tourism development.
Destination Marketing Funds, provided by participating hotel and accommodation providers, provide funding to organizations and initiatives that support our region’s tourism economy. Explore funding opportunities below.
ROOTS & ROUTES: AN AGRI-TOURISM EXPERIENCE
$40.54 per person
11 days until the final Agri-tourism experience - make sure you book your spot today! Visit local farms, meet the people behind the region`s food, and enjoy a day of fresh flavours, stories, and countryside charm.
🚌 Tours run every Sunday | 11:00 a.m. – 6:30 p.m.
👥 Minimum of 4 guests required
⏰ Register by Friday at 11:00 a.m. to reserve your spot
📞 780-539-7688
✉️ info@gptourism.ca
Pick-up & Drop-off
📍 Philip J. Currie Dinosaur Museum
Wembley, AB
#UnforgettableNWAB #RootsandRoutes #GPTourism #TravelAlberta #AgriTourismAlberta #FarmTour
Step into discovery with guided bonebed tours, interactive science booths, carnival games, meet a palaeontologist, plus food, drinks, and a full weekend of fun at Palaeo Palooze at curriemuseum. 🦖
Details at FestivalSeekers.com!
#FestivalSeekers #PalaeoPalooza #Dinosaurs #ExploreAlberta #UnforgettableNWAB
Every Tuesday and Thursday until August 27, the Rotary Bus Tours offer a chance to see the region`s stories unfold from a different seat, no parking required. 😃
Familiar roads take on new meaning when you hear the history behind them, and the places you`ve passed a hundred times start to feel worth slowing down for.
Tours run from June 2 to August 27, departing Centre 2000 at 6:30 p.m. and returning at 8:00 p.m. Front seat, back seat, doesn`t matter, they`re all good ones on this trip.
To reserve your seat, stop by the Visitor Information Centre at Centre 2000 and add your name to the sign-up list. Open 7 days a week until 4:30 p.m.
Learn more at www.gptourism.ca/events
#GPRotaryBusTour #UnforgettableNWAB #GPTourism #BusTour #GrandePrairieAlberta
If you`re looking for great hiking without the crowds, there are so many amazing trails to explore in the Grande Prairie region. Discover #SeekersAmbassador and Grande Prairie resident Drew Rogers` top five by visiting ZenSeekers.com! 🥾
📸 = Drew Rogers
#ZenSeekers #exploreNWAB #ExploreAlberta #UnforgettableNWAB
gp_tourism
One weekend. Countless directions.🧭
Dinosaurs. Waterfalls. River valleys. Historic landmarks. Epic trails.
Around every corner is another reason to stay a little longer.
Which direction will you take first?
#TheNorthYouDidntExpect #SummerVacation #UnforgettableNWAB #GrandePrairieRegionalTourism
ROOTS & ROUTES: AN AGRI-TOURISM EXPERIENCE
$40.54 per person
Step behind the scenes of Northwestern Alberta`s farming community. Meet passionate local producers, explore working farms, and discover the stories and flavours that make this region unique.
🚌 Tours run every Sunday | 11:00 a.m.– 6:30 p.m.
👥 Minimum of 4 guests required
⏰ Must register by Friday at 11:00 a.m. to reserve your spot
📞 780-539-7688
✉️ info@gptourism.ca
Pick-up & Drop-off
📍 Philip J. Currie Dinosaur Museum
Wembley, AB
#UnforgettableNWAB #RootsandRoutes #GPTourism #TravelAlberta #AgriTourismAlberta #FarmTour
Dinosaur discoveries, geode smashing, scavenger hunts, and carnival games.
Palaeo Palooza rolls into town August 8 to 9 for a weekend of prehistoric family fun.
Bring the kids, dig up some fossils, and make a day of it - this one`s built for family memories.
Start planning your trip at gptourism.ca/events.
#UnforgettableNWAB #PhilipJCurrieDinoMuseum #Paleo #GPTourism #FamilyFriendly
There`s a certain kind of magic in watching a movie from the hood of a car, stars overhead, snacks within arm`s reach. Grande Sunset Theatre brings that feeling back to life.
Northern Alberta`s only drive-in. Evergreen Park, just outside Grande Prairie. Season runs July 24 to October 30.
Show times at gptourism.ca/events
#UnforgettableNWAB #GrandeSunsetTheatre #EvergreenPark #GPTourism
