Industry

Discover how GPRTA’s Destination Development Strategy is shaping the region’s tourism future.

The post-pandemic demand from both international and domestic travellers is creating exciting opportunities for the experiences our region offers now and those we could develop in the future. The Destination Development Strategy lays out a clear plan to make the most of this opportunity over the next five years, helping the region play a strong role in Travel Alberta’s goal to grow Alberta’s visitor economy to $25 billion by 2035.

Woman smiling at a business event

Be Part of Our Community

Joining GPRTA is more than membership. It is about being part of an organization that showcases Northwest Alberta as a must-visit destination. Members receive marketing, networking, and advocacy support to grow their business and share the region’s unique experiences. Supporters help promote the area, connect with the community, and celebrate everything that makes the Grande Prairie region special. Learn more and apply today to become part of the region’s tourism community.

Advertise with Us

Showcase your business with us and connect with visitors across the region. We offer a variety of advertising options designed to highlight your brand and reach your audience.

Download our advertising rate sheet today and get in touch at marketing@gptourism.ca to start sharing your story.

Apply for Funding

Destination Marketing Funds, provided by participating hotel and accommodation providers, provide funding to organizations and initiatives that support our region’s tourism economy. Explore funding opportunities below.

Industry News

Upper Smoky Sub-Regional Development Plan, released November 4, 2025

All-Seasons Resort Act, updated December 10, 2025

#unforgettableNWAB

🌞 HELLO, SUNSHINE! 🌼
This weekend is bringing serious spring vibes to the Grande Prairie region — and we’re here for it! With warm temps in the forecast and blue skies overhead, it's the perfect time to shake off winter and explore.

Whether you’re looking for outdoor fun, live music, arts, or sports — we’ve rounded up everything you need to make the most of the season 👇

🌿 Top Things To Do This Spring – From hiking and birdwatching to patio season and local road trips, our latest blog has your spring bucket list:
👉 www.gptourism.ca/regions/top-things-to-do-spring

📅 April Events Are ON!
🎭 Live performances
🎨 New art exhibits
🏒 Curling championships & Storm playoff hockey
🎶 Concerts + recitals
👉 Full lineup: www.gptourism.ca/events

✨ So whether you're soaking up sunshine on your favourite trail or planning a fun night out — this weekend is yours to get out and explore.

📸 Tag us in your adventures using #GPTourism!

#unforgettableNWAB
🦉 Fun Fact: Snowy Owls Love Northwest Alberta!

If you’ve spotted a flash of white wings across the winter landscape, you’re not imagining things. Snowy owls regularly visit our region.

Here's why our northern prairies are perfect for these stunning Arctic birds:

❄️ Born for the cold: Snowy owls thrive in wide-open, snowy environments, and our northern prairies match their Arctic habitat.

🐭 Plenty of prey: With abundant voles, mice, and small mammals, our area provides plenty of food for these snowy visitors.

🌬️ Open landscapes: Fields and farmland give them the perfect hunting grounds to spot prey from far away.

🧭 Irruption visitors: Some winters, snowy owls travel farther south when Arctic food supplies are low, bringing more of them to our region.

#NorthwesternAlberta #UnforgettableNWAB #DiscoverOurRegion #SnowyOwls
🎶✨ December is filled with live music and festive performances across Grande Prairie!

Here's several upcoming shows that you don't want to miss!

🎺 Grande Prairie Symphonic Wind Ensemble Concert (gpmusicsociety)
📅 Dec 6 | 7:30–9:30pm
📍 Douglas J. Cardinal Performing Arts Centre

🎄 gpct_childrenstheatre Christmas Spectacular
📅 Dec 6 | 6:00–8:00pm
📍 KMSC Law Performing Arts Theatre

🎤 torrancemusik – Live at latitude55gp
📅 Dec 18 | 7:00–8:00pm
📍 Latitude 55 Distillery & Lounge

🎸 Six String Sergeant at betterthanfreds
📅 Dec 19–20 | 8pm
📍 Better Than Fred’s

Whether you’re planning a night out with friends or looking for seasonal entertainment, Grande Prairie’s live arts scene has you covered all month long.

#GPTourism #NorthwestAlberta #UnforgettableNWAB
❄️🌲 Winter in Grande Prairie is made for adventure. Snowshoeing through frosty trails is just one of many ways to enjoy the outdoors this season. From peaceful walks under snow-covered trees to skating or skiing, there’s no shortage of ways to make the most of winter. Grab your shades, breathe in the crisp air, and explore our northern backyard.

#GrandePrairie #NorthernAlberta #UnforgettableNWAB #VisitGrandePrairie
RODEO FEST WINNER ALERT! 🏇

We are giving away an EPIC Teepee Creek Stampede package to 6 lucky winners!

PRIZES:

- 2 VIP WILD ONE  WEEKEND WRISTBANDS granting access to all VIP areas in the infield grandstand and concert mezzanine.
- 4 CAMPING PASSES for a fun-filled weekend under the stars!

HOW TO ENTER:

1. FOLLOW us gp_tourism on both IG and Grande Prairie Regional Tourism Association on FB
2. LIKE this post
3. TAG at least 4 friends you'd take to the Teepee Creek Stampede! (each additional tag = 1 extra entry)
4. BONUS ENTRY: SHARE this post!

CONTEST DETAILS:

- Contest closes TOMORROW at 2 PM (July 9, 2025)
- Winners will be randomly selected and notified via DM

GET READY FOR A WILD WEEKEND! 🎉*

Want to experience the best of rodeo action, live music, and more? Enter now and show us you're ready for a wild ride! 

Like and follow us for more travel updates. 

#gptourism #tpstampede #rodeo #unforgettableNWAB

Photo Credit: tpstampede
⭐️ Operator Feature - 92 Beverage Co 🥂 

Looking for the ultimate spot to chill in Downtown Grande Prairie? 92 Beverage Co brings upscale vibes and unbeatable Peace Country hospitality. Perfect for post-show drinks, pre-Storm game meetups, or connecting with your out-of-town guests. 

Check out 92bevco for more information!

#GrandePrairieAlberta #UnforgettableNWAB #Toursim #VisitGrandePrairie #92bevco
In the spirit of the iconic "Jerk", Steve Martin: "The new Visitor Guides are here! The new Visitor Guides are here! IYKY

The 2025 #GPTourism Visitor Guide is your ultimate key to exploring everything that makes our region unforgettable. 

🌲 Hidden trails 🍽️ Local food stops 🎭 Unique events 🦖 Iconic museums 🛶 Outdoor escapes
Whatever triggers your inner "travel bug" our guide will help you bring the adventure to life!!

Grab your copy at Centre 2000 or browse it online at gptourism.ca!

Tag us when you hit the road with your guide in hand!

#GPTourism #unforgettableNWAB